- 2nd December 2020, Ratingen, Germany -

Seidor, a global system integrator that provides SAP Consulting services, has announced that Hoshan Holding, widely recognized as one of the largest holding companies in the Middle East, has become the first Saudi company to implement SAP S4 HANA for Public Cloud. The group will also integrate SAP SuccessFactors and SAP Cloud for Real Estate, to digitally transform the company’s capabilities and offerings.

The latest ERP solution from SAP, SAP S4 HANA is a next-generation business suite with built-in artificial intelligence (AI) that will empower Hoshan Holding employees to capture every opportunity, while optimizing business functions across the entire enterprise. SuccessFactors will allow coverage of the entire talent-acquisition lifecycle, from onboarding to offboarding, and SAP Cloud for Real Estate will turbo-charge asset management and insights.

Among the many benefits Hoshan Holding will reap from Seidor’s integration of next-gen SAP solutions into its technology stack is the “significant lowering of cost of ownership”, which was cited by Khalid AlBabtain, Board Member, Hoshan Holding, as a major impetus in selecting a cloud solution.

“For many years, we ran our core ERP on SAP ECC,” he said. “While the solution met all our business needs, we felt there was a need to move to a more simplified, standardized and agile environment with an enhanced UX and, at the same time, migrate to the cloud, which reduces our cost of ownership. The solution also requires less implementation time, delivers global standard processes, provides a more coherent roadmap for future solutions, demands less maintenance, and reduces other costs, such as hardware expenditure.”

Seidor has 35 years of experience in implementing SAP solutions around the world. Given SAP’s decision to stop support of SAP ECC, beginning in 2025, Seidor MENA, based in Dubai, (United Arab Emirates), is taking a leading role in the region’s digital transformation, helping organizations across the Middle East and North Africa (MENA) leverage SAP S4 HANA to reinvent their business processes and optimize delivery of products and services.

With SAP ECC soon reaching end of life, all roads lead to SAP S4 HANA. Organizations have several migration options available but unfortunately most businesses in the region are either not aware of all the options or are unsure of which strategy would be best suited for their business,” said Ignacio Ruiz de Eguilaz, Managing Director, Seidor. “In this respect Hoshan Holding serves as an excellent example of an organization that has worked closely with Seidor and taken the step of migrating their core business systems to the SAP cloud, realizing unprecedented leaps in their agility and the speed at which they can innovate—vital capabilities in the new global digital economy.

“Seidor’s values are built around world-class quality and delivery of all the very latest offerings from SAP, along with best-in-market consultancy, provided by our experts in solutioning. Taken together with our global reach and regional presence, MENA customers such as Hoshan Holding can be assured of a true digital-transformation partner that is ready to guide them on their migration journey to new standards of security, optimization and empowerment, “continued de Eguilaz.

Hoshan Group’s SAP Implementation Roadmap covers its KSA headquarters, as well as branches in the UAE, Oman, Kuwait, Qatar, Bahrain, Kenya and Morocco. Phase 1 of implementation was conducted in KSA and UAE simultaneously, involving five separate company codes and 28 plants.

SAP S4 HANA modules deployed were Finance, Sales Order to Cash, Procure to Pay, and Inventory. SAP Cloud for Real Estate and SuccessFactors modules included Payroll and Employee Central. A further six locations―Oman, Kuwait, Qatar, Bahrain, Kenya and Morocco—will follow in subsequent deployment phases.

“This is digital transformation in action.”

Hoshan Holding, in its search for a solution that delivered best-in-class industry processes and decision-making capabilities, found in SAP S4 HANA a robust, consistent, easy-to-use tool that optimized daily operations and freed up employees to focus more on the more intellectual parts of their jobs,” de Eguilaz added. “This is digital transformation in action.”

“SAP ECC customers are moving to SAP S/4HANA to help them to be more successful in today’s fast paced world.” Alexander Herfort.

To find out more about how United VARs can help you deliver your SAP S/4 HANA migration predictably and at pace - and also to read about other United VARs members who are supporting customers’ migrations to SAP S/4HANA -

Please read


The deadline for completing this migration is 2027.


About Hoshan Holding

Hoshanco Holding is widely recognized as one of the largest holding companies in the Middle East. During the past 50+ years, the company geographic scope has broadened, both inside the Kingdom and throughout the region. It has also diversified its activities to include Trading, Retail, Real Estate and Investments. For more information, please visit http://www.hpgworld.com/

About Seidor MENA

Seidor MENA is part of a multinational Spanish group of companies, SAP Master VAR with platinum partnership through United VARs, with a wide portfolio of products and SAP solutions in UAE. This includes a range of service solutions covering consulting, infrastructure, implementation, development, and maintenance of applications and outsourcing services. With a turnover of more than 375 million euros, a staff of more than 4000+ professionals, and direct presence in Europe, Latin America, USA, Middle East and Africa delivering successful SAP Projects since 1995. For more information, please visit https://www.seidormena.com/

About United VARs

United VARs is certified with the highest SAP Status as Platinum Partner and forms an alliance of leading IT solution providers in approximate 100 countries to guarantee the best service and support for your international SAP implementations, ERP optimization projects and cross-border nearshoring.

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