What is an Autonomous enterprise?
BEYOND ESSENTIALS Autonomous digital enterprise: AI agents that understand end-to-end business processes and...
Michael Sparakowski
As Head of Marketing at UNITED VARS, I lead the marketing strategy for the world's largest strategic alliance of SAP solution providers. My focus is on strengthening the UNITED VARS brand, enhancing its global reach, and delivering high-impact marketing initiatives that drive engagement and growth. With over 25 years of experience marketing and demand generation, I specialize in strategic content marketing, digital campaigns, and AI-driven marketing automation. My approach combines data-driven decision-making with creative storytelling to connect businesses across industries and geographies. What excites me most? Collaboration and innovation. Working with 70 market-leading SAP partners worldwide gives me the unique opportunity to shape a global marketing strategy while fostering local expertise.
SAP Managed Services: The Real Math Behind Skipping an In-House Team
BEYOND ESSENTIALS Core insight: Recruiting, onboarding, and retaining a full internal SAP team costs more...
How Service Teams Can Respond Faster with SAP Business AI
BEYOND ESSENTIALS Core insight: SAP Sales and Service Cloud's built-in AI classifies, routes, and drafts...
SAP Carve-Out Survival: Keeping Systems Running With No Internal IT Team
BEYOND ESSENTIALS Core insight: A carve-out can close on paper while its SAP systems and IT team stay behind...
BEYOND HORIZONS
Strategic foresight: Defining the future of the SAP ecosystem.
What is an Autonomous enterprise?
BEYOND ESSENTIALS Autonomous digital enterprise: AI agents that understand end-to-end business processes and...
Navigating SAP’s Shift to Full Use Equivalent (FUE) Licensing
The SAP licensing landscape is undergoing one of its most significant shifts in years. With the introduction...
How Growing Businesses Can Get Started with AI: No Coding, No Complications, Just Results
A United VARs Interview with Rich Rodriguez, Associate Principal at Answerthink Answerthink, a Hackett Group...
Industry 5.0: The New Era of Human-Machine Collaboration
If anyone thought the Fourth Industrial Revolution marked the pinnacle of our relationship with technology,...
BEYOND EXECUTION
The reality of global delivery: How high-impact projects actually succeed.
SAP Managed Services: The Real Math Behind Skipping an In-House Team
BEYOND ESSENTIALS Core insight: Recruiting, onboarding, and retaining a full internal SAP team costs more...
SAP Carve-Out Survival: Keeping Systems Running With No Internal IT Team
BEYOND ESSENTIALS Core insight: A carve-out can close on paper while its SAP systems and IT team stay behind...
SAP Customer Stories: How CATENSYS Kept SAP Running Through a Global Carve-Out
BEYOND ESSENTIALS Core insight: A carve-out can leave a company with full ownership of its SAP systems and...
The Crucial 10%: Blue-Zone’s Small Solutions That Drive Big Results in SAP Implementations
"Think of a Formula 1 car without its aerodynamic spoiler. The engine runs perfectly, but it's missing that...
BEYOND FRONTIERS
Global scale meets local truth: Insights from 100+ nations.
Alexander Herfort Shares How the Future is Built Together
What does it take to lead a global alliance into its next era — while staying true to what made it...
“We Pushed a Car Through a Fence to Build a Global Alliance.” Detlef Mehlmann reflects on 20 years of UNITED VARS
What does it take to turn a founding idea into a global alliance of SAP solution providers and...
Built on Trust: Alejandro Daniel O'Davoren on the Origins of UNITED VARS
UNITED VARS celebrates its 20th anniversary in June 2026. To mark this milestone, we spoke with the three...
Spotlight on Islet Group
When Janina Luoto, Islet Group's CEO, has free time, she packs her tent and disappears into the Finnish...
BEYOND INTELLIGENCE
Navigating the innovation edge: From Business AI to the future of Cloud.
How Service Teams Can Respond Faster with SAP Business AI
BEYOND ESSENTIALS Core insight: SAP Sales and Service Cloud's built-in AI classifies, routes, and drafts...
How to Deliver Better Customer Experiences with SAP Business AI and Joule
Based in Germany, Austria, and Switzerland, United VARs member, All for One Customer Experience GmbH...
The Path Towards a Digital and Scalable Insurance Market
Binary code is rewriting the centuries-old rules of the insurance sector. Once bastions of tradition and...
Neurotechnology: scientific revolution and ethical challenges
Humanity stands on the brink of a technological paradigm shift that promises to transform our understanding...
UNITED VARS LIVE
United VARS in action: Field reports from the world’s leading stages.
Exploring AI in 2025 with United VARs: Opinions, Advice, and Use Cases from our Global Platinum SAP Partners
In a new blog series for 2025, we’ve spoken with United VARs members to learn how they use SAP Business AI...
From Norse God to AI Assistant for Maintenance: Meet SOA People's Ask Odin
A United VARs Interview with Lars Bork Dylander, CEO of SOA People Denmark SOA People Denmark brings 25...
A new era in the food products industry
In the heart of a modern food factory, employees work with touchscreens and digital platforms that enhance...
From past to future: how technology preserves our heritage
When the Notre-Dame fire shook the world in 2019, the detailed 3D laser scan conducted by historian Andrew...
UNITED VARS ACADEMY
Mastering the global grid: Intercultural wisdom and project excellence.
The Relational Approach to SAP Consulting at the United VARs Academy
An interview with Manuel Lopez, Founder and Director of Liquid School The United VARs Academy is a...
Building SAP Talent with Heart: How NETIZEN Wins the War for Talent in Thailand
In Thailand, SAP consultancies face a shrinking talent pool. NETIZEN, one of the country’s first SAP...
The Importance of EQ in the AI Era: How DynaSys Hong Kong is Responding to the ‘War for Talent’
When Mr Ng Mau Wing started as an SAP consultant in 1992, Hong Kong's technology landscape looked very...
How All For One SE Attracts and Keeps Great People
United VARs member, All for One Group SE, is a leading international IT, consulting, and service provider...