Michael Sparakowski

Michael Sparakowski is Head of Marketing at UNITED VARS, the world's only SAP Platinum Partner alliance. He leads the global marketing strategy - brand, AI-first content and digital campaigns - and coordinates marketing across the member companies through the Center of Excellence for Marketing. Before UNITED VARS he spent a decade in IT marketing at All for One Group SE.

Articles by Michael Sparakowski
Selecting an SAP Application Management Partner for Global Operations

Scope, not the day rate, decides what an AMS contract costs. What to settle before signing: SLA mechanics, coverage, statutory work per country, the transition, and the...
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Selecting a Global SAP Partner for Mid-Sized Enterprises

Most shortlists compare capability. Multi-country programmes are decided by accountability – who answers when country four slips, and which of three delivery models you...
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Global SAP S/4HANA Rollout Strategies for Mid-Sized Enterprises

Technology is rarely the constraint in a multi-country S/4HANA rollout. Three things move the date: template scope, the wave sequence, and the time local key users...
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From SAP BTP to SAP BAIP: Why SAP Renamed the Platform and What Changed

SAP has rebranded its Business Technology Platform to Business AI Platform, consolidating its offerings and focusing on AI-driven processes for better enterprise...
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What is an Autonomous enterprise?

AI agents that reason, decide and act across whole business processes – and the single SAP platform built to run them under governance.
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BEYOND HORIZONS

Strategic foresight: Defining the future of the SAP ecosystem.

BEYOND EXECUTION

The reality of global delivery: How high-impact projects actually succeed.

BEYOND FRONTIERS

Global scale meets local truth: Insights from 100+ nations.

BEYOND INTELLIGENCE

Navigating the innovation edge: From Business AI to the future of Cloud.

UNITED VARS LIVE

United VARS in action: Field reports from the world’s leading stages.

UNITED VARS ACADEMY

Mastering the global grid: Intercultural wisdom and project excellence.