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From Norse God to AI Assistant for Maintenance: Meet SOA People's Ask Odin
A United VARs Interview with Lars Bork Dylander, CEO of 2BM
In a new blog series for 2025, we’ve spoken with United VARs members to learn how they use SAP Business AI to address challenges, improve processes, and expand what’s possible:
- Denmark: Find out how SOA People’s AI copilot, Ask Odin, helps maintenance teams work smarter.
- Germany, Austria, and Switzerland: Get All for One’s insights into how SAP Joule can personalize customer experiences.
- US and Canada: Discover Answerthink’s recommendations on how to make AI and predictive analytics simple and accessible for growing businesses.
This blog series reveals what some of our United VARs members think about SAP Business AI, how they’re using it, and how it’s making a difference for their customers. They shared personal insights on implementing AI, use cases, and even some AI predictions.
Alexander Herfort, Managing Director of United VARs, says, “Realizing AI's potential for midsize businesses isn’t just about tools and technology. It’s about creating real economic value for our customers. This can be done by streamlining processes or, even better, improving our customers' customer experience.
“Our new blog series shares real examples, practical advice, and bold ideas on how AI transforms business processes. Our members are leading the way, and I hope their stories will inspire others to take the next step.”
Why SAP Business AI?
SAP Business AI delivers real-world results. It integrates directly into the SAP systems you already use and is designed to be:
- Relevant: Creating an immediate positive impact across your organization
- Reliable: Insights are based on your business data, so you can make decisions confidently.
- Responsible: Built with the highest security, privacy, and ethics standards.
Are you interested in finding out more? Contact your local United VARs member to explore how SAP Business AI can improve your business.
United VARs members: Do you want to share your AI initiatives, opinions, insights, or predictions with a global audience? Contact Carol Li to arrange an interview with our blog writer.
About United VARs
United VARs is a global alliance of SAP implementation partners and solution providers for the mid-market. With over 70 members in 100 countries, the alliance serves all types of SAP rollouts and integrations across the world. It provides businesses with local expertise ‘on the ground’ charged at local rates. All United VARs members work together as one team and provide a more personalized service, more suited to mid-market budgets, than other global systems integrators.
About Author
Anna Colette
Freelance B2B Copywriter & Comms Consultant /SaaS/AI/ESG/DE&I
