Copenhagen, July 1, 2025 — SOA People Group, United VARs member in France, a leading European SAP partner, today announced its entry into the Swedish market through the acquisition of a majority stake in Condivo, a recognised player in the SAP ecosystem with deep functional and technical expertise in Asset Management.
The acquisition is executed via 2BM, part of SOA People, United VARs members in Denmark, marking a key milestone in the Group’s Northern Europe expansion. This strategic move reinforces SOA People’s ability to support customers across Sweden with both local presence and global SAP expertise. The mission remains clear: to help SAP-driven organizations perform at their best.
Alexander Herfort, Managing Director of United VARs, commented: “We warmly congratulate 2BM, Part of SOA People, and Condivo on this exciting new partnership. Expanding with Condivo's Products and Industry Expertise is a significant milestone not just for SOA People Group but also for the broader SAP partner ecosystem. United VARs is built on the power of industry expertise combined with global reach—values that this acquisition clearly embodies. We look forward to seeing how this strengthened product knowledge will benefit customers across the region, especially in helping them navigate key challenges such as S/4HANA migration, cloud adoption, and asset management excellence.”
A Strategic Leap Forward for the Nordics
Welcoming Condivo strengthens SOA People’s teams with the curiosity, courage, and commitment that drive innovation and build lasting relationships with customers, business partners, and society at large. Condivo’s solid reputation in Asset Management aligns perfectly with SOA People’s software and service portfolio. With access to the group’s portfolio of innovation-driven offerings, Condivo aims to accelerate its growth in Sweden.
Anders Frost, CEO of Condivo, stated: “Joining SOA People Group in the Nordics is a strategic next step for Condivo’s growth journey. We are excited to contribute to the Group’s ambition. Our historical goal remains unchanged: to help our customers perform better by combining SAP excellence with the power of SOA People’s innovative software and solutions. We are confident that more Swedish companies will recognize the value of what we can now offer together.”
Lars Bork Dylander, CEO of 2BM, Part of SOA People, added: “We’re extremely happy and proud to welcome the talented Condivo team into the SOA People Nordic family. This is more than a partnership—it’s a strategic leap forward, grounded in shared values and a clear vision for the future.
Condivo’s strong reputation and culture of excellence make this a natural fit. Together, we’re expanding our presence in Sweden and Denmark, while significantly boosting our ability to support SAP customers across the Nordics. For Swedish clients, this means a stronger local partner. For our broader network, it means seamless SAP expertise that travels with you. This is a true win-win—and we’re just getting started.”
A Solid Foundation for Long-Term Growth
Khalil Hodaibi, CEO of SOA People Group, said: “Three years after our successful entry into Denmark, expanding into Sweden is a natural next step in our Nordic strategy. We’re thrilled to welcome the talented Condivo team—their strong market presence and SAP expertise are a solid foundation for long-term growth.
Sweden is a mature, innovation-driven SAP market. With our combined strengths, we’re ready to support customers through key challenges like S/4HANA migration, cloud adoption, and asset optimisation. This move strengthens our ambition to become the leading SAP partner in Europe and reach our €500 million revenue goal by 2030.”
About SOA People Group
For over 20 years, SOA People has been a leading partner in Business Strategy Execution powered by SAP. Our mission is to empower our customers to achieve exceptional efficiency and high performance.
With a proven track record of delivering innovative projects across diverse industries and company sizes, SOA People stands as a Pan-European leader with global reach.
SOA People’s team of over 1,200 specialists is dedicated to delivering and supporting the entire SAP technology stack, enabling businesses to innovate boldly and accelerate growth.
www.soapeople.com
About 2BM, Part of SOA People
Founded in 2000, 2BM is a vital part of SOA People. Through innovative SAP solutions and a commitment to excellence, we empower our clients to achieve new levels of efficiency and performance.
We are dedicated to delivering consulting, licensing, implementation, and application management services. Our mission is clear: we help companies do even better by evolving the way of doing business.
www.2bm.com
About Condivo
Condivo was established by three former colleagues with extensive experience from the SAP market. Their shared insight, after years in the industry, was the need for a consulting company built on the foundations of simplicity, humility, trust, and tolerance.
Condivo combines deep expertise with a strong belief that close relationships and long-term collaboration are key to success. The goal has always been clear: to be the best consulting company—for both clients and consultants.
www.condivo.se
About United VARs
United VARs is a global alliance of SAP solution providers mainly serving the mid-market. With over 70 members in 100 countries, the alliance supports all types of SAP rollouts and integrations worldwide.
United VARs was founded in 2006 when a group of SAP Value-Added Resellers came together in Hanover, Germany to discuss how we could help customers deal with their business objectives across all of their operations internationally. Our vision was, and is, to provide customers with in-country partners familiar with local and legal requirements, and with specific industry knowledge.
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