- Budapest, Hungary, October 21-23, 2025 -
The United VARs Centers of Excellence (CoE) Summit 2025 brought together more than 70 participants, including United VARs members, SAP leaders, and solution partners for three dynamic days of innovation, collaboration, and strategic alignment in the historic city of Budapest. Hosted by BCS Business Consulting Services, a United VARs member in Hungary and sponsored by AWS.
Over the first two days, each CoE held focused sessions at BCS’s offices, diving into SAP’s latest innovations in Business AI, Joule, Cloud ERP, CX, and data-driven services, followed by a joint day at Hotel Radisson Budapart where all teams came together to collaborate and align strategies for 2026.
Seven Centers of Excellence - One Vision
BTP CoE led by Martin Pock explored SAP’s Joule Studio and Agentic AI, with hands-on sessions for building custom Joule skills and identifying AI-driven opportunities for customers.
Cloud ERP CoE, led by Tamas Szirtes, focused on the evolution of S/4HANA Cloud, migration strategies, clean core principles, and the commercial impact of AI and Joule adoption.
Customer Success CoE, under Klaus Weiberg, aligned members around new 2026 KPIs, Preferred Success, and Cloud Choice Flex, with SAP’s Raina Colonval and Kristin DeMaio sharing critical insights on customer-centric delivery models.
CX CoE, guided by Pavels Koliskins, showcased SAP Emarsys, Sales Cloud, and Service Cloud innovations, while engaging partners in AI workshops on Joule Premium for CX and Agentic AI applications.
HCM CoE, led by Fatih İnanç, addressed Partner Managed Cloud experiences, SuccessFactors integration, and AI for HCM, underscoring HR digital transformation.
GSSS CoE strengthened partner collaboration on service package development, pipeline building, and new member enablement, driving operational excellence across shared services.
Marketing CoE explored AI-driven content operations, GEO, go-to-market storytelling, featuring creative workshops, hands-on collaboration across markets. The group also elected a new leader, Susan Chen.
Joint Summit Day: Cross-CoE Synergy and Future Vision
The third day, held at the Radisson Budapart Hotel, brought all participants together for the Joint Summit Session, uniting insights from across the CoEs into a shared vision for 2026 and beyond.
Highlights included:
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New partner introductions and UVARs updates
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AWS Generative AI integration and practical SAP Business AI use cases
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The unveiling of the SAP Business Data Cloud strategy
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Collaborative discussions on the International Project Handbook and Next Generation GSSS services
Interactive World Café workshops encouraged members to share ideas, explore industry-specific opportunities, and align on strategies to accelerate value creation across the global SAP ecosystem.
A Collective Commitment to Excellence
As United VARs Managing Director Alexander Herfort summarized: “Together, we are shaping the future of digital transformation. This summit exemplifies our shared commitment to innovation, collaboration, and excellence, making United VARs stronger than one.”
Special Thanks
United VARs extends its appreciation to SAP, AWS, and BCS Consulting for their invaluable contributions, and to all participants who made the summit a success.
The CoE Summit 2025 reaffirmed that the United VARs alliance continues to lead the way, turning collaboration into innovation, and innovation into measurable success.
About United VARs
United VARs is the largest global alliance of SAP solution providers for the mid-market, with more than 70 members operating in over 100 countries. The alliance delivers high-quality SAP services, ranging from global rollouts and integration to system optimization, combining global delivery capabilities with local market knowledge. United VARs is a certified SAP Platinum Partner.
Media Contact: Carol Li, Marketing Manager, carol.li@united-vars.com
stronger than one