Boretti has been helping customers across Europe experience Italian craftsmanship and “passione in cucina.” The brand was looking to scale globally to deliver the Italian experience to new geographies and markets. To accomplish this, they needed to build an infrastructure that could drive omnichannel commerce globally with an agile digital architecture to support continued growth.

Barry van der Groep, CIO of Boretti, began the search for a product information management (PIM) solution to act as the foundation for this project. Although the organization has been in business for 25 years, their digital architecture wasn’t robust enough to enable global e-commerce for both B2B and B2C segments. The project would be transformative, rebuilding an entire application landscape infrastructure. PIM was going to be the first implementation for the 12-24 month transformation.


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